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Wikinomics now!
“Throughout history corporations have organized themselves according to strict hierarchical lines of authority. There was always someone or some company in charge, controlling things, at the “top” of the food chain. While hierarchies are not vanishing, profound changes in the nature of technology, demographics, and the global economy are giving rise to powerful new models of production based on community collaboration, and self organization rather than on hierarchy and control.
Millions of media bluffs now use blogs, wikis, chat rooms, and personal broadcasting to add their voices to a vociferous stream of dialogue and debate called the “blogosphere”. Employees drive performance by collaborating with peers across organizational boundaries, creating what we call a “wiki workplace”. Customers become “prosumers” by co creating goods and services rather than simply consuming the end product. So called- supply chains work more effectively when the risk, reward, and capability to complete major projects- including massively complex products like cars, motorcycles, and airplanes – are distributed across planetary networks of partners who work as peers.
Smart companies are encouraging, rather than fighting, the heaving growth of massive online communities-many of which emerged from the fringes of the Web to attract tens of millions of participants overnight. Even ardent competitors are collaborating on path-breaking scientific initiatives that accelerate discovery in their industries. Indeed, as a growing number of firms see the benefits of mass collaboration, this new way of organizing will eventually displace the traditional corporate structures as the economy’s primary engine of wealth creation.
How can I do business with a network that belongs to nobody? How can I work with people I never met and who are not motivated by money? How can I make the most of innovation when it comes from an open-platform?.